EPerx Reward Program
The EPerx Customer Loyalty and Reward Program.
This is a special program for our loyal patrons. But what exactly is it? If you are a long-term customer of ours, you no doubt already know. However, we earn new customers every day and many are not familiar with EPerx and how it works. Click here for a short video that explains the program. Or just read on. Believe me, you want to know more because it leads to money going back in your pocket. It’s free to join. Kindly allow me to explain.
It’s a multi-component reward program.
EPerx evolved from the Frequent Buyer Card reward program that is still extremely popular today. In short. The Frequent Buyer perk allows the consumer to earn money back. For every dollar spent on qualifying purchases, a point is earned. The more you spend, the more points you earn. When a certain number of points is earned, the buyer is rewarded with an Eastgate Pool gift certificate. In the old days, we used to mail these out to customers. Now, they simply pop up on the register computer during checkout. Use it then for an immediate discount or save it to use later. It’s the customer’s choice.
Purchases of major products, such as pools, hot tubs, outdoor and sunroom furniture, and grills are non-qualifying items. But just about every other item in the store counts toward point accumulation. This is part of the reason our patrons have earned tens of thousands of dollars since the program’s inception.
Email specials.
When a shopper purchases a product in one of our major product lines, we automatically enroll them in EPerx. Other customers that may be new to us are offered the opportunity to sign up when they shop at the store. No purchase is necessary.
Once a member, you receive a monthly email. It starts with a short message to the reader. Sometimes it is a brief story or oddity that coincides with the EPerx release date. Sometimes it’s helpful information. But the main attraction is special discount offers good for that weekly EPerx period. Special EPerx signage is posted with these products for everyone to see. If someone is not an EPerx member, they can sign up and immediately receive the discounted offer.
Hidden Gems.
We like signing up new EPerx members, but like to reward established customers, too. As such, in many of our EPerx mailings, we have some special click-on coupon offers. These are unadvertised offers that are exclusively for existing customers. Some provide super discounts on popular products. Some earn the buyer bonus points. We’ve even given away freebies like pool shock and clarifier pills, hot tub accessories, and Big Green Egg charcoal. And lots more! There is no secret to getting these deals. Just click on the link in the email, check them out, then present that coupon at checkout. You don’t have to print off the coupon. Just show it to us on your phone and you’re all set.
Special Email notifications and helpful hints.
We use the power of the internet to help guide the reader through tough-weather times. We send out ‘as-needed’ EPerx emails to help guide outdoor enthusiasts through winter ice storms and summer droughts. We don’t blitz you with massive emails that are easily erased before reading. The purpose of these messages is to help you in times of dire weather abnormalities.
We also send out emails to inform members of special events or sales. One that is always highly popular is advance notification of our annual Anniversary Sale held in late April.
In summary…
Our EPerx Loyalty Program is about giving you another reason to continue shopping at Eastgate Pools & Spas. We do this by saving you money and getting you a great deal. And on occasion, helping solve a problem or prevent one from happening. Unlike many other reward programs, we don’t flood your in-box. One email a month is the norm. On occasion, two. I can’t remember sending out more than that but maybe we did fifteen or so years ago. That’s when the program originated.
If you’re not already a member, sign up the next time you’re at the store. Chances are, you’ll see someone else saving via the EPerx way. And do you remember the link I mentioned at the beginning of this writing? Click on it, scroll down the page, and sign up on-line. What could be easier or more…rewarding!